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When people are searching for products or services on the Internet, they will typically start by using a search engine. By entering a set of keywords or search they can then target the item(s) which are important to them. At one point, if you've ever submitted your website to the search engines, a search engine probably spidered your web site to index it and add it to their database. But, that may have been months ago and the search engine may not have added the pages you incorporated to your site last week. In order to increase your web site's chance of being viewed by as many potential clients as possible, you must achieve both a quality and a quantity measure of performance. The quality is how well you rank in a search engine listing..ie. top 10 or top 50. Keeping in mind that 90% of the searching public only use or the top 3 pages of results returned by a search engine, can you be certain that you place in those crucial top tier pages? The quantity is determined on how many pages of your site are indexed by the search engine. If all your pages are indexed, then you have a significantly higher chance of being seen by the public. So, let's make this simple: potential clients cannot find your web site in a search engine if that particular search engine has no record of your site ever being indexed by them, therefore you must ensure that all your pages are indexed as soon as possible.
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